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Our thought leadership


Win Platt
Senior Strategist

What do consumers think of AI?

 
There is a lot of reporting on AI today, but what does the average consumer think of the topic? To answer that question, we questioned people across the United States using Suzy. Suzy is a real-time consumer intelligence software …
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Sara Millstein
Strategist

Defining Artificial Intelligence

 
One of today’s most trending topics is also one of the most poorly understood. Artificial Intelligence is most frequently referenced as ‘AI’. The name itself is ambiguous. Packed with layers of meaning and defined in more ways than one, AI can be open to interpretation that’s potentially uns…
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Samantha Temple Neukom
Chief Brand Officer

What does it mean to be a modern brand?

 
About two months ago, a favorite client came to us wanting to know what makes a modern brand. What makes a brand today resonate and grow? It’s not marketing. What we’ve discovered is that it’s about being purpose-driven, and using that purpose to drive innovation. Modern brands are based on li…
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Win Platt
Senior Strategist

The rise of AI, Universal Basic Income and the potential shift in consumer behavior

 
We know an important part of branding is focusing on your target audience, without a clear understanding of the target audience, we cannot successfully drive value for them. With the rise of AI and the potential for more jobs being automated, the notion of Universal Basic Income (UBI) is becoming a …
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Dan Neal
Senior Strategist

Naming in AI: the good, the bad, the ugly

 
If there is a wild west of branding, it is surely the realm of bots, machine learning and artificial intelligence. The companies that create these brilliant technologies have vastly different approaches to naming. Their names span from the generic (Bot) to the descriptive (Chatbot) to the suggestive…
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