New York, NY – Northbound, a leading brand strategy consultancy, is excited to announce that Co-founder/CEO Samantha Temple Neukom and Naming Director Eric Jackson will be joined on stage by Oleria's Head of Marketing, Shana Glenzer, at this year’s Transform Live North America 2024 conference. The event will take place on October 3, 2024, at The Edison Ballroom, located at 240 W 47th St, New York, NY 10036.
The trio will present a compelling case study on Northbound's award-winning work in creating the brand name, Oleria, a tech start-up in the enterprise security space. Their session, titled “Where Creativity Meets Courage: Growth Hacking a Tech Start-Up Through Brand,” will delve into how Northbound helped Oleria develop a distinctive and memorable brand identity.
Case Study Description: In a competitive market, how can a start-up create distinction and garner attention from day one? By crafting an inspiring, authentic, and unique purpose—and building everything around that big idea. This session will explore Oleria's bold brand story and how creativity, collaboration, and brand integrity pushed the company to the forefront of enterprise security.
Attendees will learn the principles behind Oleria’s brand success, focusing on how courage and deep collaboration helped shape a brand with heart. This presentation will provide actionable insights on taking bold steps in creative work, with lessons applicable to any industry.
At this year's conference, Transform has enlisted "a dynamic line-up of industry experts and some of the very best thought leaders shaping the future of brand transformation. Join us as we hear from brand design trailblazers who are shaping the path for the future of creativity and branding."
Event Details:
Date: October 3, 2024
Location: The Edison Ballroom, 240 W 47th St, New York, NY 10036
Session Title: Where Creativity Meets Courage: Growth Hacking a Tech Start-Up Through Brand
Northbound Speakers: Samantha Temple Neukom (Northbound Co-founder/CEO), Eric Jackson (Northbound Naming Director), Shana Glenzer (Oleria Head of Marketing)
For more information about Northbound and their award-winning work, visit northboundbrand.com. For event details and registration, visit Transform Live North America 2024.
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