<?xml version="1.0" encoding="UTF-8"?><?xml-stylesheet type="text/xsl" href="//northboundbrand.com/wp-content/plugins/wordpress-seo/css/main-sitemap.xsl"?>
<urlset xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xsi:schemaLocation="http://www.sitemaps.org/schemas/sitemap/0.9 http://www.sitemaps.org/schemas/sitemap/0.9/sitemap.xsd http://www.google.com/schemas/sitemap-image/1.1 http://www.google.com/schemas/sitemap-image/1.1/sitemap-image.xsd" xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
	<url>
		<loc>https://northboundbrand.com/siteimprove/</loc>
		<lastmod>2025-12-12T13:19:55+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/HERO-Siteimprove-brand-strategy-scaled.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/seattle-rep/</loc>
		<lastmod>2025-12-12T14:18:48+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/HERO-Seattle-Rep-brand-strategy.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/oleria/</loc>
		<lastmod>2025-12-12T14:19:57+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/HERO-Oleria-brand-strategy.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/optum/</loc>
		<lastmod>2025-12-12T14:20:09+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/HERO-Optum-brand-strategy.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/sap/</loc>
		<lastmod>2025-12-12T14:20:23+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/HERO-SAP-brand-strategy.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/contentful/</loc>
		<lastmod>2025-12-12T14:22:35+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/HERO-Contentful-brand-strategy.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/buddha-jewelry/</loc>
		<lastmod>2025-12-12T14:24:34+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/HERO-Buddha-Jewelry-brand-strategy-scaled.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/shield-compliance/</loc>
		<lastmod>2025-12-12T14:25:48+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/HERO-Shield-Compliance-brand-strategy-scaled.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/sika/</loc>
		<lastmod>2025-12-12T14:27:10+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/HERO-Sika-brand-strategy.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/bank-of-hawaii/</loc>
		<lastmod>2025-12-12T14:28:31+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/HERO-Bank-of-Hawaii-brand-strategy.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/avalara/</loc>
		<lastmod>2025-12-12T14:30:29+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/HERO-Avalara-brand-strategy-1.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/amazon-echo-alexa/</loc>
		<lastmod>2025-12-12T14:31:24+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/HERO-Amazon-Echo-Alexa-brand-strategy.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/aegis/</loc>
		<lastmod>2025-12-12T14:32:53+00:00</lastmod>
	</url>
	<url>
		<loc>https://northboundbrand.com/active-campaign/</loc>
		<lastmod>2025-12-12T14:33:05+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/01-ActiveCampaign-brand-strategy.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/state-farm/</loc>
		<lastmod>2025-12-12T14:33:18+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/HERO-State-Farm-brand-strategy.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/hello-world/</loc>
		<lastmod>2025-12-12T14:33:30+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/11/16-Zach-brand-strategy.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/earth-day-make-room-for-net-positive/</loc>
		<lastmod>2025-12-16T12:54:07+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c44cf4f0d3c03b83a29_noah-windler-gQI8BOaL69o-unsplash.jpeg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c45cf4f0d3c03b83a3f_Company2520Sustainability2520Statement2520Audit.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c45cf4f0d3c03b83a46_Common2520Sustainability2520Terms2520Chart.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/long-term-value-of-brand-purpose/</loc>
		<lastmod>2025-12-16T12:55:44+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c513bd4032f42874b99_samson-ZGjbiukp_-A-unsplash.jpeg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c513bd4032f42874bcd_CVS_Quits.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c513bd4032f42874be5_MSFT_Purpose.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c513bd4032f42874bdc_Aegis2520Living.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/northbound-shines-at-transform-awards-north-america-2023/</loc>
		<lastmod>2025-12-16T12:56:15+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/6729673ac553513e7efbf62f_Transform_2023_960x960201.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/northbound-tech-sustainability-benchmark-summary/</loc>
		<lastmod>2025-12-16T12:56:29+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c515eee9e19c75a6d7e_NB2520Sustainability2520Benchmark2520Cover.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c525eee9e19c75a6d9b_Picture1-3.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/start-up-brand-for-stand-out-growth/</loc>
		<lastmod>2025-12-16T12:58:13+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c5048c31c9a02a8602b_Oleria_2.image_.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/to-kia-or-nokia/</loc>
		<lastmod>2025-12-16T12:59:07+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4b54d6b02ff8ed88cc_Verge-Nokia-Kia.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/verbal-identity/</loc>
		<lastmod>2025-12-16T15:43:44+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-1.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/building-brand-messaging-framework/</loc>
		<lastmod>2025-12-16T15:44:57+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-2.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/naming-your-company/</loc>
		<lastmod>2025-12-16T15:45:27+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-3.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/brand-storytelling-that-converts/</loc>
		<lastmod>2025-12-16T15:47:20+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-6.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/using-brand-purpose-as-a-multiplier-to-business-performance/</loc>
		<lastmod>2025-12-16T18:01:52+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-4.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/using-brand-as-a-startup-growth-hack/</loc>
		<lastmod>2025-12-16T18:02:13+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-10.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/temporary-slug-f74b1aed-b5d3-4e61-b7d8-703524c2b630/</loc>
		<lastmod>2025-12-16T18:05:39+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-9.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/temporary-slug-c72a26ff-b8a7-4630-8883-050a1840e1dc/</loc>
		<lastmod>2025-12-16T18:11:15+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-12.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/northbound-wins-gold-at-the-2024-transform-awards-north-america/</loc>
		<lastmod>2025-12-16T18:16:42+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-13.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/northbound-team-qa-get-to-know-denise-senior-strategist/</loc>
		<lastmod>2025-12-16T18:16:58+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-1.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/northbound-team-qa-get-to-know-kate-senior-strategist/</loc>
		<lastmod>2025-12-16T18:17:08+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-4.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/northbound-team-qa-get-to-know-natalie/</loc>
		<lastmod>2025-12-16T18:17:25+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-14.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/northbound-co-founder-ceo-and-oleria-head-of-marketing-to-present-at-transform-live-north-america-2024/</loc>
		<lastmod>2025-12-16T18:18:25+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-5.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/66f5c99a5dccf0acee3fbbf1_66f5c981441b037bfcae76e7_Transform2520Speakers_600x600.jpeg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/naming-and-lord-of-the-rings/</loc>
		<lastmod>2025-12-16T18:18:59+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-2.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4fd79e4ac78b8de1a3_NB2520Workshop2520Images.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4ed79e4ac78b8de194_MTG2520Lord2520of2520the2520Rings.jpeg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4ed79e4ac78b8de19d_JRR2520Tolkien.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4ed79e4ac78b8de19a_Tolkien2520Languages.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4ed79e4ac78b8de197_Toklien2520Naming.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4ed79e4ac78b8de18d_Tolkien2520Naming25202.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4fd79e4ac78b8de1a9_Sindarin2520vs2520Black2520Speech.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4fd79e4ac78b8de1ac_Sindarin2520vs2520Black2520Speech25202.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4fd79e4ac78b8de1a6_Lamatyave.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/naming-and-beowulf/</loc>
		<lastmod>2025-12-16T18:19:58+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-16.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4d2219dcc9ce5eecbc_Nathan2520w.2520pyle-descriptive-naming.jpeg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/how-to-measure-the-financial-return-on-brand-integrity/</loc>
		<lastmod>2025-12-16T18:20:35+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-11.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/how-to-build-brand-trust/</loc>
		<lastmod>2025-12-16T18:22:47+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-14.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/elevating-the-role-of-brand/</loc>
		<lastmod>2025-12-16T18:23:36+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-4.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/brand-integrity-ultimate-driver-in-business-value/</loc>
		<lastmod>2025-12-16T18:32:28+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-4.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/emotional-connection/</loc>
		<lastmod>2025-12-16T19:07:15+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-11.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/five-name-types/</loc>
		<lastmod>2025-12-16T19:10:55+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-4.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/how-to-create-a-brand-name-a-strategic-guide-by-northbound/</loc>
		<lastmod>2025-12-16T19:19:21+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-9.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/how-to-create-a-brand-strategy-that-makes-sense/</loc>
		<lastmod>2025-12-16T19:20:27+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-6.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/66a2d4e188f8db319ac2ea4e_Frameworks_Website.svg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/simplify-portfolio/</loc>
		<lastmod>2025-12-17T02:48:09+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-9.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/sea-of-sameness/</loc>
		<lastmod>2025-12-17T02:48:58+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-10.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/brand-strategy-that-scales/</loc>
		<lastmod>2025-12-17T02:50:02+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-11.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/rebuild-brand-trust/</loc>
		<lastmod>2025-12-17T02:51:07+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-6.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/sustainable-trust/</loc>
		<lastmod>2025-12-17T02:52:04+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-12.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/the-essential-brand-messaging-playbook/</loc>
		<lastmod>2025-12-17T02:56:14+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-16.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/when-should-you-rebrand/</loc>
		<lastmod>2025-12-17T02:57:49+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-14.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/67b52caad165af3fd1344061_BP20Rebrand20Logo202.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/67b52f64dc02d834416f0565_Walmart_Logo_Refresh.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/67b52714cae504dd20f46bde_MTG.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/the-most-overlooked-word-in-brand-positioning-who/</loc>
		<lastmod>2025-12-17T03:02:01+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-13.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/roundtable-whats-driving-ai-optimism-for-brand-and-marketing-practitioners/</loc>
		<lastmod>2025-12-17T03:05:08+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-11.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/4-ai-driven-techniques-for-better-naming/</loc>
		<lastmod>2025-12-17T03:05:28+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-12.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/67c883e450ab13bf673ca9d1_Redescribing20things.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/67c88419f32b5940a34d6f9a_Combining20existing20ideas.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/67c88446e6b97b14318242e8_Refining20ideas.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/67c8847a8c730668af1ae454_Making20a20case.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/defining-a-vision-that-inspires-and-drives-innovation/</loc>
		<lastmod>2025-12-17T03:07:12+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-9.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/storytelling-vs-narrative/</loc>
		<lastmod>2025-12-17T03:08:36+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-8.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/the-pitfalls-of-naming-and-how-to-avoid-them/</loc>
		<lastmod>2025-12-17T03:09:25+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-14.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/types-of-names-linguistic/</loc>
		<lastmod>2025-12-17T03:11:14+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-6.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/66c3e514e4fe40d577d6e43a_Linguistic20comparison20of20words.svg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/namestorm-a-quick-path-to-effective-naming/</loc>
		<lastmod>2025-12-17T03:12:59+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-15.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/unlocking-the-multiplier-effect-of-brand/</loc>
		<lastmod>2025-12-17T03:14:25+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-7.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/creative-techniques-for-brand-naming/</loc>
		<lastmod>2025-12-17T03:14:55+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-15.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/how-to-move-your-brand-forward-in-2025/</loc>
		<lastmod>2025-12-17T03:15:42+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-8.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/the-importance-of-distinct-brand-assets/</loc>
		<lastmod>2025-12-17T03:16:20+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-4.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/stakeholder-engagement-the-foundation-for-brand-strategy/</loc>
		<lastmod>2025-12-17T03:16:59+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-2.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/whitepaper-brand-integrity/</loc>
		<lastmod>2025-12-17T03:19:01+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-11.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/what-is-brand-integrity-and-why-do-you-need-it/</loc>
		<lastmod>2025-12-17T03:19:35+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-13.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/choosing-the-right-name-emotional-vs-logical-approaches/</loc>
		<lastmod>2025-12-17T03:20:20+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-4.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/6711585d0cc181c0e9d7ec82_6658a231d5213dded206a861_Naming2520Playbook2520System252012520System25202.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/types-of-names-structural/</loc>
		<lastmod>2025-12-17T03:21:12+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-11.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/66e1d077d7e84c2844247d18_66609ac95fac3941ce3f426c_Altitudes.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/66e1d077d7e84c2844247d22_66609bb37ad525384b180e90_Brand2520structures2520within2520portfoilo2520names.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/tech-branding-through-the-ages-design/</loc>
		<lastmod>2025-12-17T03:22:15+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-1.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/66f43a54481449a739438e60_66f439f8b7f355652f22dce9_First2520Age2520design2520trends.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/66f43a54481449a739438e55_66f43a2f295a9c29fc901949_Second2520Age2520design2520trends.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/66f43a54481449a739438e58_66f43a5197ffdb07ccc67b9f_Third2520Age2520design2520trends.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/types-of-names-creative/</loc>
		<lastmod>2025-12-17T03:22:55+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-13.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/6690003ac13ecc96fc831ab8_Types20of20creative20names.svg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/669000521d1efd88991ba9a4_Metaphors.svg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/66900066b0c541743480cbd4_Coinages.svg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/6690007fb37bd5c02bf65003_Compounds.svg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/6690009ac40cd11d4963f4ff_Verbed.svg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/669000b5c856476dcf5290bf_Adverbed.svg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/669000c51d1efd88991c09e2_Personifications.svg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/tech-branding-through-the-ages-naming/</loc>
		<lastmod>2025-12-17T03:23:36+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-16.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/66e1d2b266afe79172791d6a_66957254731f8bd2667a3dd0_First2520Age2520naming2520trends.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/66e1d2b166afe79172791cf1_66957272a8a8905cc8e75ceb_Second2520Age2520naming2520trends.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/66e1d2b166afe79172791cee_66957294626a704fe45ada86_Third2520Age2520naming2520trends.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/66e1d2b166afe79172791ce6_6695730b829bdaff90a1c8c0_Descriptive2520portfolio2520naming.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/66e1d2b266afe79172791d76_66959030790edcd0074b8f8e_AI2520name2520creation25201.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/using-brand-to-focus-and-ignite-a-starup-0/</loc>
		<lastmod>2025-12-17T03:27:07+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c55996ee394c25a2294__463019be-47ae-4d15-9a6b-71bfa069d8a0.jpeg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/what-is-brand-purpose-why-does-it-matter/</loc>
		<lastmod>2025-12-17T03:27:48+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-2.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/portfolio-naming-whitepaper/</loc>
		<lastmod>2025-12-17T03:29:10+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-3.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/what-is-brand-positioning-what-are-the-components/</loc>
		<lastmod>2025-12-17T03:29:54+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-8.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/what-is-a-value-proposition-why-you-need-one/</loc>
		<lastmod>2025-12-17T03:30:36+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-9.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/65f2338f01e0241795c06f19_Parity202620Differentiation.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/65f2340252907db4a54f97f8_Customer20Benefits20Laddering-scaled.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/how-portfolio-naming-naming-architecture-optimizes-product-portfolios/</loc>
		<lastmod>2025-12-17T03:31:10+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-7.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/whitepaper-messaging-that-works/</loc>
		<lastmod>2025-12-17T03:32:18+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-12.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/the-orange-test-simplifying-messaging-for-maximum-impact/</loc>
		<lastmod>2025-12-17T03:32:55+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-7.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/wfh-creative-collaboration/</loc>
		<lastmod>2025-12-17T19:27:05+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-8.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c54101359a5396875ae_Piper.icon_-4.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/turning-purpose-into-action/</loc>
		<lastmod>2025-12-17T19:28:57+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-7.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c54101359a5396875ae_Piper.icon_-3.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/trust-is-the-new-brand-differentiator/</loc>
		<lastmod>2025-12-17T19:29:10+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-2.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/transforming-retirement-in-new-regions-with-aegis-living/</loc>
		<lastmod>2025-12-17T19:29:29+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-8.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/tips-for-remote-onboarding/</loc>
		<lastmod>2025-12-17T19:29:45+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-4-1.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4ebf2f21dea0d743e7_faye2520headshot-jpg.jpeg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/three-tips-for-writing-a-creative-strategy/</loc>
		<lastmod>2025-12-17T19:30:05+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-3.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/the-subtleties-of-etymology-phonetics-and-linguistics-when-naming/</loc>
		<lastmod>2025-12-17T19:30:20+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-6.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c58e41e78f4e7fbeacd_Sam_icon-4.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/the-shift-in-cannes/</loc>
		<lastmod>2025-12-17T19:30:38+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-14.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/the-problem-with-problems/</loc>
		<lastmod>2025-12-17T19:30:53+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-2.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4844792a60d2e900a9_Craig.icon_-4.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/the-language-of-pandemics/</loc>
		<lastmod>2025-12-17T19:31:23+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-7.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4844792a60d2e900a9_Craig.icon_-3.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/the-brand-as-activist/</loc>
		<lastmod>2025-12-17T19:31:43+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-7.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/testing-can-kill-your-best-ideas-empower-them-instead/</loc>
		<lastmod>2025-12-17T19:31:55+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-10.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/strategic-portfolio-naming-clarity-consistency/</loc>
		<lastmod>2025-12-17T19:32:16+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-2.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/stop-it-with-the-feedback-already/</loc>
		<lastmod>2025-12-17T19:32:37+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-6.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c5c117ba5d51b809eea_image-9.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c5a82095a69290fa0c1_Sam_icon-4.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/rules-client-engagement/</loc>
		<lastmod>2025-12-17T19:32:55+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-8.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/simple-truths-the-foundation-of-brand-strategy/</loc>
		<lastmod>2025-12-17T19:33:05+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-9.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/science-fiction-ai-fake-news/</loc>
		<lastmod>2025-12-17T19:33:28+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-14.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c54101359a5396875ae_Piper.icon_-2.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/roi-from-brand-strategy-youre-not-asking-enough/</loc>
		<lastmod>2025-12-17T19:33:38+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-5.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/rise-chief-brand-officer/</loc>
		<lastmod>2025-12-17T19:33:49+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-1.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/rise-ai-universal-basic-income-potential-shift-consumer-behavior/</loc>
		<lastmod>2025-12-17T19:34:00+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-6.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/remote-working-changes/</loc>
		<lastmod>2025-12-17T19:34:09+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-7.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c58e41e78f4e7fbeacd_Sam_icon-3.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/purpose-in-times-of-crisis/</loc>
		<lastmod>2025-12-17T19:34:21+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-2.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c5840e36566aa995ebd_Sam_icon.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/polarizing-design/</loc>
		<lastmod>2025-12-17T19:34:36+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-5.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4ba88e880b0823860f_david.icon_-2.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/pandemic-perceptions-wave-2/</loc>
		<lastmod>2025-12-17T19:34:47+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-4.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c45721df254a3fca173_Adam.icon_-4.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/pandemic-perceptions/</loc>
		<lastmod>2025-12-17T19:34:57+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-8.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c58e41e78f4e7fbeacd_Sam_icon-2.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/nps-is-broken-heres-how-to-fix-it/</loc>
		<lastmod>2025-12-17T19:35:10+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-10.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c467561e55d0b54beba_image-2.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c46e0efe29be6715ed8_Adam.icon_-1.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/northbound-team-qa-get-to-know-aakanksha/</loc>
		<lastmod>2025-12-17T19:35:43+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-8.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/need-strategically-align-brand-corporate-citizenship-program/</loc>
		<lastmod>2025-12-17T19:36:00+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-16.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/naming-strategy/</loc>
		<lastmod>2025-12-17T19:36:08+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-11.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/naming-strategic-tool/</loc>
		<lastmod>2025-12-17T19:36:20+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-3.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c5a82095a69290fa0c1_Sam_icon-3.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/naming-mouth-feel/</loc>
		<lastmod>2025-12-17T19:36:31+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-7.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c478faac832e4e52d38_image-3.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c468faac832e4e52d20_image-4.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c468faac832e4e52d17_image-5.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c45721df254a3fca173_Adam.icon_-2.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/naming-in-a-strategy-first-agency/</loc>
		<lastmod>2025-12-17T19:36:42+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-13.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/moving-beyond-words-using-visuals-spark-creative-naming/</loc>
		<lastmod>2025-12-17T19:36:55+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-8.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/modern-brand-purpose/</loc>
		<lastmod>2025-12-17T19:37:08+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-4.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/mind-the-naming-gap/</loc>
		<lastmod>2025-12-17T19:37:38+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-10.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4e3cc4fa439cb474d1_Picture1-4.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4e3cc4fa439cb474d5_Picture2-2.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/long-live-brand-strategy/</loc>
		<lastmod>2025-12-17T19:38:00+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-9.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/listen-hard-take-action/</loc>
		<lastmod>2025-12-17T19:38:10+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-7.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/is-ownership-dead-should-retailers-lean-into-the-shared-economy/</loc>
		<lastmod>2025-12-17T19:38:33+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-6.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/is-brand-strategy-what-you-think-it-is/</loc>
		<lastmod>2025-12-17T19:38:45+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-15.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/language-matters/</loc>
		<lastmod>2025-12-17T19:38:54+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-7.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4844792a60d2e900a9_Craig.icon_-2.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/intern-blog/</loc>
		<lastmod>2025-12-17T19:39:05+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-13.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c487d6ea35c8285e1a8_Screen2520Shot25202020-08-102520at25204-19-302520PM-png.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/inspiration-how-to-fuel-your-fire/</loc>
		<lastmod>2025-12-17T19:39:14+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-1.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4b4201af8833576bf0_image-6.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4b4201af8833576bf3_image-7.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4b4201af8833576bf8_image-8.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4ba88e880b0823860f_david.icon_-1.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/importance-brand-strategy-content-creator/</loc>
		<lastmod>2025-12-17T19:39:22+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-3.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c5a82095a69290fa0c1_Sam_icon-2.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/how-to-design-research-for-the-real-world/</loc>
		<lastmod>2025-12-17T19:39:33+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-2.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/how-to-bring-brand-purpose-to-life-with-objectivesbased-messaging/</loc>
		<lastmod>2025-12-17T19:39:55+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-9.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/how-i-learned-to-juggle-oranges/</loc>
		<lastmod>2025-12-17T19:40:04+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-14.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4f776611acd754e2f6_Gabi.icon_.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/hire-brand-agency/</loc>
		<lastmod>2025-12-17T19:40:14+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-1.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/founders-qa-the-journey-northbound/</loc>
		<lastmod>2025-12-17T19:40:25+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-10.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/first-rule-of-primary-research/</loc>
		<lastmod>2025-12-17T19:40:35+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-7.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/experiencing-brand-positioning-in-person/</loc>
		<lastmod>2025-12-17T19:42:14+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-6.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/employee-engagement-myth/</loc>
		<lastmod>2025-12-17T19:42:22+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-7.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c54101359a5396875ae_Piper.icon_-1.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/do-you-need-a-brand-strategy-refresh-0/</loc>
		<lastmod>2025-12-17T19:42:36+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-9.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/do-you-need-a-brand-strategy-refresh/</loc>
		<lastmod>2025-12-17T19:42:45+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-12.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/defining-artificial-intelligence/</loc>
		<lastmod>2025-12-17T19:47:26+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-14.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/death-to-the-consumer/</loc>
		<lastmod>2025-12-17T19:47:36+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-4-1.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/design-your-brand-narrative/</loc>
		<lastmod>2025-12-17T19:47:45+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-12.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/descriptive-naming/</loc>
		<lastmod>2025-12-17T19:47:58+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-12.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/cutting-through-with-voice/</loc>
		<lastmod>2025-12-17T19:48:07+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-10.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4bfe677dadde6ec0fe_Craig.icon_.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/creating-meaning-age-ai/</loc>
		<lastmod>2025-12-17T19:48:21+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-1.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c5a82095a69290fa0c1_Sam_icon-1.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/creating-brand-guidelines-for-impact/</loc>
		<lastmod>2025-12-17T19:48:30+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-8.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/creating-a-team-culture-that-says-no-to-drama/</loc>
		<lastmod>2025-12-17T19:48:38+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-11.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/consumers-think-ai/</loc>
		<lastmod>2025-12-17T19:48:47+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-3.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/creating-a-high-performing-culture-thats-wholehearted-while-living-through-a-pandemic/</loc>
		<lastmod>2025-12-17T19:48:54+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-1.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/context-rules-portfolio-naming/</loc>
		<lastmod>2025-12-17T19:49:05+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-10.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/crays-roadmap-to-reaching-new-audiences/</loc>
		<lastmod>2025-12-17T19:49:16+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-5.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/concepts-for-a-strong-brand-strategy-1/</loc>
		<lastmod>2025-12-17T19:49:25+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-9.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/collaboration/</loc>
		<lastmod>2025-12-17T19:49:38+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-8.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/client-and-agency-relationship/</loc>
		<lastmod>2025-12-17T19:49:50+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-15.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/city-flags-design-identity/</loc>
		<lastmod>2025-12-17T19:50:00+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-16.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c471ac21a829fe35e92_Seattle2520City2520Flag.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c471ac21a829fe35e99_Cascadia2520Flag.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c471ac21a829fe35e95_Chicago2520Flag.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c45721df254a3fca173_Adam.icon_-1.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/checklist-what-makes-a-good-brand-strategy/</loc>
		<lastmod>2025-12-17T19:50:11+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-13.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/business-skills-dont-just-pay-the-bills/</loc>
		<lastmod>2025-12-17T19:50:20+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-14.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c5c0e292d7066c3ab3b_Sara_icon.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/brand-strategy-for-nonprofits/</loc>
		<lastmod>2025-12-17T19:50:37+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-14.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c50952b6b177e7c1d7e_KristenB.icon_.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/brand-roi/</loc>
		<lastmod>2025-12-17T19:50:46+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-16.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c5cdeeccae5445add70_brand.hub_.dba_-scaled.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c5a82095a69290fa0c1_Sam_icon.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4bfafcd2d33d5bd697_Dan.alt_.2.icon_-2.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/brand-positioning-should-be-all-about-how/</loc>
		<lastmod>2025-12-17T19:50:57+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-13.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/brand-naming-the-best-and-also-rans-of-2018/</loc>
		<lastmod>2025-12-17T19:51:06+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-12.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4844792a60d2e900a9_Craig.icon_-1.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/brand-assessment-whitepaper/</loc>
		<lastmod>2025-12-17T19:51:14+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-14.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/brainstorm-best-practices/</loc>
		<lastmod>2025-12-17T19:51:25+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-9.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c492e3c510af8cc0438_cam.icon_-1.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/big-b-little-b-kind-b/</loc>
		<lastmod>2025-12-17T19:51:36+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-1.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/best-names-of-2019/</loc>
		<lastmod>2025-12-17T19:51:44+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-8.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4844792a60d2e900a9_Craig.icon_.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/becoming-a-lovable-brand/</loc>
		<lastmod>2025-12-17T19:51:53+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-1.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4ba88e880b0823860f_david.icon_.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/aspirationaltarget/</loc>
		<lastmod>2025-12-17T19:52:02+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-2.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c58e41e78f4e7fbeacd_Sam_icon.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4bfafcd2d33d5bd697_Dan.alt_.2.icon_-1.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/are-you-building-a-resonant-brand/</loc>
		<lastmod>2025-12-17T19:52:12+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-12.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/66df7ae4b182b7c5961dd566_66df7ad65a0ea935a2b03374_Brand2520Resonance2520bar2520graph.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/66df647f3028b428ad1ce4c4_66df64782be9754a594594ff_Brand2520Resonance-scaled.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/66df35f2b7addb4e3ba13289_66df26eed89355318b01c092_Brand2520Resonance_Table-scaled.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/are-non-technology-companies-immune-to-ai/</loc>
		<lastmod>2025-12-17T19:54:41+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-4-1.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/archetypes-part-2/</loc>
		<lastmod>2025-12-17T19:55:44+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-9.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c46e0efe29be6715ecd_Archetype2520Weel2520Screenshot-1.jpeg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c46e0efe29be6715ec5_Provide2520Structure.jpeg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c46e0efe29be6715ed2_Find2520Paradise.jpeg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c45721df254a3fca173_Adam.icon_.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/age-super-brand/</loc>
		<lastmod>2025-12-17T19:56:00+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-1.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/archetypes-part-1/</loc>
		<lastmod>2025-12-17T19:56:18+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-11.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c46e0efe29be6715ecd_Archetype2520Weel2520Screenshot.jpeg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c46e0efe29be6715efb_Make2520a2520Mark.jpeg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c46e0efe29be6715eea_Connect2520With2520Others.jpeg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c46e0efe29be6715ed8_Adam.icon_.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/a-swift-purposeful-rebrand/</loc>
		<lastmod>2025-12-17T19:56:26+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-6.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/a-critique-of-naming-in-ai/</loc>
		<lastmod>2025-12-17T19:56:35+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-8.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/6-steps-to-define-a-new-brand-category/</loc>
		<lastmod>2025-12-17T19:56:43+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-6.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4510eaf72a8a5f6142_aaaaaaaaaaaaaa.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4510eaf72a8a5f6130_Picture2-1.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4510eaf72a8a5f613f_Picture3-1.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4510eaf72a8a5f613a_Picture4-1.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/5-musts-of-a-brand-refresh/</loc>
		<lastmod>2025-12-17T19:56:52+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-12.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c553bd4032f42874d8f_Airbnb2520Old2520and2520New.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c553bd4032f42874d7c_google2520old2520and2520new.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c553bd4032f42874d72_southwest2520old2520and2520new.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c54101359a5396875ae_Piper.icon_.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/4-need-to-knows-of-product-naming/</loc>
		<lastmod>2025-12-17T19:56:59+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-2.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c492e3c510af8cc0438_cam.icon_.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/3-keys-to-aligning-sales-and-marketing/</loc>
		<lastmod>2025-12-17T19:57:09+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-1.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4bfafcd2d33d5bd697_Dan.alt_.2.icon_.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/14-ways-to-use-ai-in-your-brand-strategy-and-brand-creative-work/</loc>
		<lastmod>2025-12-17T19:57:17+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-15.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/brand-architecture-models/</loc>
		<lastmod>2025-12-18T01:16:21+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-7.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/whats-brand-story/</loc>
		<lastmod>2025-12-18T01:17:46+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-1.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/what-to-expect-when-expecting-new-brand-name/</loc>
		<lastmod>2025-12-18T01:18:04+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-7.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4d48c31c9a02a85995_Judy_Product_Image.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4d48c31c9a02a85999_Sketch2520Engine.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/what-does-your-name-say-about-you/</loc>
		<lastmod>2025-12-18T01:18:26+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-16.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4d952b6b177e7c1c4a_Wrong2520Superhero.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4d952b6b177e7c1c52_Dawn2520House.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4d952b6b177e7c1c61_Tesla_Headspace_Block.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/virtual-workshop-tips/</loc>
		<lastmod>2025-12-18T01:18:43+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-2.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c4f1ac21a829fe3628c_Heather.icon_.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/values-action-and-purpose-a-new-era-of-brands-in-america/</loc>
		<lastmod>2025-12-18T01:19:00+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-9.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c45721df254a3fca173_Adam.icon_-5.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/using-storytelling-as-a-framework-for-purpose/</loc>
		<lastmod>2025-12-18T01:19:23+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-3.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/pandemic-perceptions-phase-1/</loc>
		<lastmod>2025-12-18T01:20:29+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-6.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c45721df254a3fca173_Adam.icon_-3.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/modern-brand-principles/</loc>
		<lastmod>2025-12-18T01:21:05+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-7.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c58e41e78f4e7fbeacd_Sam_icon-1.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/hero-of-your-sustainability-narrative/</loc>
		<lastmod>2025-12-18T01:21:43+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-16.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c447f46e535211204d7_Sustainability2520Narrative2520Spectrum.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/finding-your-brand-voice/</loc>
		<lastmod>2025-12-18T01:22:05+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-14.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/differentiation-means-not-having-to-outspend-competitors-to-win/</loc>
		<lastmod>2025-12-18T01:22:34+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-8.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/confusing-brand-portfolio/</loc>
		<lastmod>2025-12-18T01:23:12+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-3.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/brand-vs-branding/</loc>
		<lastmod>2025-12-18T01:23:33+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-14.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/brand-as-a-catalyst/</loc>
		<lastmod>2025-12-18T01:23:59+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-6.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/earthgen/</loc>
		<lastmod>2025-12-18T15:45:05+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/HERO-Earth-Gen-brand-strategy-2-scaled.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/the-three-ages-of-tech-branding-report/</loc>
		<lastmod>2025-12-18T19:39:13+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-9.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/why-good-naming-matters/</loc>
		<lastmod>2025-12-19T11:15:10+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-2.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/6626aa73ac5980b73f5d948c_Naming20Playbook20names20vs.20logos201.png</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/6626aa8d21d9ec6fa6619e4d_Active20TM20registrations201-scaled.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/microsoft-10-years-and-counting/</loc>
		<lastmod>2025-12-19T18:20:30+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/HERO-Microsoft-brand-strategy.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/microsoft-copilot/</loc>
		<lastmod>2025-12-19T18:22:28+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/HERO-Microsoft-Copilot-brand-strategy.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/dawn-house/</loc>
		<lastmod>2025-12-19T18:23:05+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/HERO-Dawn-House-brand-strategy.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/impinj/</loc>
		<lastmod>2025-12-19T18:23:40+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/HERO-Impinj-brand-strategy.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/cisco-portfolio/</loc>
		<lastmod>2025-12-19T18:24:58+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/HERO-Cisco-portfolio-brand-strategy-scaled.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/why-is-integrity-essential-for-employee-engagement/</loc>
		<lastmod>2025-12-19T18:27:51+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-6.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/amazon-dsp/</loc>
		<lastmod>2025-12-19T19:24:11+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/01-Amazon-DSP-brand-strategy.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/cisco/</loc>
		<lastmod>2025-12-19T19:26:23+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/11/HERO-Cisco-AI-Trust-brand-strategy.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/lightcurve/</loc>
		<lastmod>2025-12-19T19:28:30+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/HERO-LightCurve-brand-strategy.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/sisense/</loc>
		<lastmod>2025-12-19T19:31:32+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/HERO-Sisense-brand-strategy-scaled.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/younger-consumers-covid-19/</loc>
		<lastmod>2026-01-06T12:12:31+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-8.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/veramatic/</loc>
		<lastmod>2026-01-28T22:42:25+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2026/01/Veramatic-cover-2.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/nice/</loc>
		<lastmod>2026-01-29T00:09:04+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2026/01/enhance_qc1czq7vt38n37j0rx55.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/using-brand-to-focus-and-ignite-a-starup/</loc>
		<lastmod>2026-01-29T20:40:04+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-1.jpg</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/using-emotion/</loc>
		<lastmod>2026-01-29T20:41:51+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-1.jpg</image:loc>
		</image:image>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/656e5c5048c31c9a02a86026_KristenS.icon_.png</image:loc>
		</image:image>
	</url>
	<url>
		<loc>https://northboundbrand.com/insights/your-brand-lacks-clear-direction/</loc>
		<lastmod>2026-01-29T20:43:45+00:00</lastmod>
		<image:image>
			<image:loc>https://northboundbrand.com/wp-content/uploads/2025/12/Insights-7.jpg</image:loc>
		</image:image>
	</url>
</urlset>
<!-- XML Sitemap generated by Yoast SEO -->