Brand Narrative & Brand Idea
Stories are the syntax of humankind. It’s how humans understand the world around them, connect with one another, and pass down knowledge.
We use narrative to rally audiences internally and externally and bring your brand strategy to life in ways your stakeholders can immediately and viscerally understand.
Narrative and creative expression are how we interpret meaning, shaping that meaning is at the heart of big ideas
To understand how to tap into creativity and narrative to impact the growth trajectory of your brand, we have to first understand that language is not our mode of experience. Language is our mode of interpretation. Experience and the subsequent emotion you get from experience are pre-verbal activities.
Narrative and creative expression are what we use to package our experience into cognitive information we can use to understand and communicate. In other words, narrative is how we create meaning. And we can change the narrative over time, and thereby change the meaning of something over time, as well.
We are meaning-making machines, we tell stories to one another in an effort to belong, create safety, or determine status. And customers will put you in a narrative whether you like it or not. It’s better to design it than default.
What we offer
We bring clarity to what your brand says and what your brand is, helping you close the gap between the two.
Creative Strategy
The goal of any creative strategy is three fold: 1) make the strategy stick, 2) ensure a cohesive brand experience cohesive, and 3) inspire breakthrough ideas.
Creative strategy works when it goes from being words on a slide, to something everyone on a team can imagine, feel, and see. We offer idea generation, brief creation, and co-creation sessions with creative teams.
Brand Narrative & Story Frameworks
Brands have narratives, whether you shape it or not. Our Brand Narrative and Storytelling practice helps you take ownership and a role in how your story gets told. Using research and analysis techniques as well as anthropological practices applied to the brand and company itself, we uncover the origin of a brand, and the principles and future desires of a brand and its audiences.
Brand Idea / Big Idea
Brand ideas are singular and emotional. They are the bridge between strategy and execution. They are rooted in an alchemy of what makes your brand unique, what sparks the hearts and minds of your customers, and the large cultural and future signals needed as anchors for long-term brand leadership. Big ideas aren’t instant revelations; they require time and energy to evolve. Recognizing the potential of a nascent thought early on is a superpower. Instead of waiting for a eureka moment at the end of a process, we pay attention to the seeds of ideas that emerge throughout insights and strategy creation.