Employer Brand & Culture Practices
The customer experience will never exceed the employee experience. Employees can’t just embody your brand, they have to experience it, too.
We translate what the promise, purpose, vision, and values of your brand means for employees in tangible, meaningful ways. We define or refine your internal employee value proposition, so your team feels proud, aligned, and energized to be brand ambassadors.
Your Brand, Alive through Action
Employees are how your brand gets felt, lived, and actioned. And an employee brand kit simply won’t cut it anymore.
The ultimate expression of a brand having business impact is Brand Integrity. Brand Integrity means following through on your purpose and brand strategy in everything you say and do.
An organization is most effective when its purpose and actions are aligned — when what you do matches what you say. When that happens, a brand can change the trajectory of business. This means employees who embody through ritual, practices, behaviors, and communications are the very essence of your brand.
What We Do
Brand Integrity mapping
We use desk research, audits, employee and customer surveys, and workshops to identify opportunities for the brand, and areas where greater alignment between intention and delivery is needed.
Employer brand
We create employee value propositions, employee brand training, activation labs, and creative platforms for internal communications that align with the brand while inspiring teams and delivering on employee needs and expectations.