Known for access
Siteimprove was known for accessibility compliance. Over the last 19 years, it has begun adding other capabilities. With new leadership and ownership bringing together all these capabilities into a single AI platform, Siteimprove needed a new look and a new story.
Not just accessibility, performance
We created a powerful new mission statement for the team and customers that hinged on the belief that making content more accessible doesn’t just help you meet compliance goals; it transforms the performance and reach of your brand. We led more than 10 product vision worksessions to articulate the goal and connect product planning to brand creation.
Signaling innovation
We brought Siteimprove.ai to life through a powerful tagline and bold gradients and a sparkle to signal it’s leading the AI-era. We took the brand to new heights in terms of meeting its own AAA accessibility standards and created a rallying cry for internal teams ready to lead the transformation.
Services
- Brand Narrative
- Product Vision
- Mission Statement
- Tagline
- Brand Identity
Customer testimonial
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