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Strategy is a synonym for choice

Northbound leads you in making the choices that will transform your people and inspire your customers.

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Thought leadership

From the blog


Samantha Temple Neukom
Chief Brand Officer

The Age of the Super-Brand

 
In the age of big data and a world where data platforms feed business growth across sectors, a new kind of brand has emerged. We’ve all heard of sub-brands – like Microsoft Office within the Microsoft portfolio. And many people are familiar with ingredient brands such as Gore-Tex or Bluetooth. B…
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