You are using an outdated browser that our website doesn't support. Please visit

Building purpose-driven brands

A spotlight on brand purpose clears away the inessential and focuses your brand on what’s real, resonant, and breakthrough. Northbound believes that the only way for a brand to thrive is to uncover that purpose, orient your organization around it, and use it to drive clear, confident decisions.

What we do
“Through research, insight, and incredible partnership, Northbound has been able to address thorny brand strategy questions, navigate naming architecture, and help us develop a shared purpose across a rapidly growing organization.”
Ada Agrait
General Manager, Cloud + Enterprise Services, Microsoft
Thought leadership

From the blog

October, 2021

Northbound Team Q&A: Get To Know Natalie, Senior Strategist


During this Northbound team Q&A, we interviewed Senior Strategist, Natalie Balthrop to get to know the practitioners behind the work and what makes working at Northbound unique. …

Read more
Our clients

Our clients are our strongest champions