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Building purpose-driven brands

A spotlight on brand purpose clears away the inessential and focuses your brand on what’s real, resonant, and breakthrough. Northbound believes that the only way for a brand to thrive is to uncover that purpose, orient your organization around it, and use it to drive clear, confident decisions.

What we do
“Through research, insight, and incredible partnership, Northbound has been able to address thorny brand strategy questions, navigate naming architecture, and help us develop a shared purpose across a rapidly growing organization.”
Ada Agrait
General Manager, Cloud + Enterprise Services, Microsoft
Thought leadership

From the blog

June, 2020
Piper Donaghu & Natalie Balthrop

Why brands must speak out and take action against racial injustice


In the wake of George Floyd’s murder and the resulting protests that have endured across the globe, brands have begun to speak out and take action against the racial injustice so deeply embedded into the fabric of our society. …

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Our clients

Our clients are our strongest champions