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Building purpose-driven brands

A spotlight on brand purpose clears away the inessential and focuses your brand on what’s real, resonant, and breakthrough. Northbound believes that the only way for a brand to thrive is to uncover that purpose, orient your organization around it, and use it to drive clear, confident decisions.

What we do
“Through research, insight, and incredible partnership, Northbound has been able to address thorny brand strategy questions, navigate naming architecture, and help us develop a shared purpose across a rapidly growing organization.”
Ada Agrait
General Manager, Cloud + Enterprise Services, Microsoft
Thought leadership

From the blog

May, 2020
Samantha Temple Neukom

When remote working becomes just...working


In the beginning of the WFH shut-down, I approached work as if it were just like being in the office, only remote. I scheduled my day the same way. I booked meetings for the same reasons. I connected with team members in the same way, for the same amount of time.…

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Our clients

Our clients are our strongest champions