Building purpose-driven brands
A spotlight on brand purpose clears away the inessential and focuses your brand on what’s real, resonant, and breakthrough. Northbound believes that the only way for a brand to thrive is to uncover that purpose, orient your organization around it, and use it to drive clear, confident decisions.
What we do“Through research, insight, and incredible partnership, Northbound has been able to address thorny brand strategy questions, navigate naming architecture, and help us develop a shared purpose across a rapidly growing organization.”
Thought leadership
From the blog
January, 2021
Faye Kim
Creating brand guidelines for impact
Here at Northbound, we build purpose-driven brands. A spotlight on brand purpose enables brands to connect with employees and customers, orient the organization, and drive business results. A strong brand isn't just a logo or tagline. And it's more than the colors, typography, and voice us…
Our clients
Our clients are our strongest champions
- Ableton
- Aegis Living
- Amazon
- AT&T/Netgear
- Classmates
- Cray
- Delta Dental of Washington
- Dictonary.com
- DiscoverReady
- DoubleDown Interactive
- eBay
- Genie Industries
- HomeStreet Bank
- Hunt A Killer
- Impinj
- INRIX
- Ivanhoe Cambridge
- Junior Achievement of Washington
- K2
- KPMG
- LiquidPlanner
- Martin Selig Real Estate
- Microsoft
- Nintex
- Optum
- PayScale
- People Connect
- Safeco
- Seattle Repertory Theatre
- Space Needle
- Sysomos
- The Nature Conservancy
- The Sound Hotel, Hilton Tapestry
- T-Mobile
- Wizards of the Coast
- XFL