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Our thought leadership


Craig Motlong
Strategy Director

Cutting through with voice

 
Modern brand principle: Cutting through with voice
“People will forget what you said, people will forget what you did, but they will never forget how you made them feel.” – Maya Angelou
Voice is one of those things that you know when you hear it. It’s easy to tune …
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Win Platt
Senior Strategist

Listen hard, then take action

 
Modern brand principle: Listen hard, then take action The old adage that the customer is always right is a farce. They aren’t always right. Sometimes they don’t know what they need or wis…
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Samantha Temple Neukom
Chief Brand Officer

Why should a corporation concern itself with purpose?

 
Modern Brand Principle #1: Have a Purpose The one way to know if you’re a modern brand is to see how easily you and your employees can identify the purpose of your brand, meaning having a reason for b…
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Win Platt
Senior Strategist

The shift at Cannes

 
The 2018 Cannes Lions International Festival of Creativity has officially come to a close. As always, there was a star-studded cast of characters and the crème de la crème of the industry. However, something was a tad different this year – someone was missing. Publicis, one of the largest conglo…
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Win Platt
Senior Strategist

What do consumers think of AI?

 
There is a lot of reporting on AI today, but what does the average consumer think of the topic? To answer that question, we questioned people across the United States using Suzy. Suzy is a real-time consumer intelligence software …
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