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Building purpose-driven brands

A spotlight on brand purpose clears away the inessential and focuses your brand on what’s real, resonant, and breakthrough. Northbound believes that the only way for a brand to thrive is to uncover that purpose, orient your organization around it, and use it to drive clear, confident decisions.

What we do
“Through research, insight, and incredible partnership, Northbound has been able to address thorny brand strategy questions, navigate naming architecture, and help us develop a shared purpose across a rapidly growing organization.”
Ada Agrait
General Manager, Cloud + Enterprise Services, Microsoft
Thought leadership

From the blog

March, 2022
Samantha Temple Neukom

Creating a Team Culture That Says “No” to Drama

 

In the very early days of Northbound, we learned the lesson that relationships matter. People stepped out to offer support, advice, and their belief in us, and that made all the difference in our success. It is people who run businesses, form teams, and make stuff happen. In our work, if the team is…

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Our clients

Our clients are our strongest champions