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Building purpose-driven brands

A spotlight on brand purpose clears away the inessential and focuses your brand on what’s real, resonant, and breakthrough. Northbound believes that the only way for a brand to thrive is to uncover that purpose, orient your organization around it, and use it to drive clear, confident decisions.

What we do
“Through research, insight, and incredible partnership, Northbound has been able to address thorny brand strategy questions, navigate naming architecture, and help us develop a shared purpose across a rapidly growing organization.”
Ada Agrait
General Manager, Cloud + Enterprise Services, Microsoft
Thought leadership

From the blog

September, 2022

5 strategic benefits of descriptive naming


In our work with a variety of companies across industries, we find that clients are most excited about the prospects of suggestive, fanciful, and arbitrary names. Particularly for product and brand names, there’s a disproportionate amount of weight placed on a name to represent the identity and…

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Our clients

Our clients are our strongest champions