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Building purpose-driven brands

A spotlight on brand purpose clears away the inessential and focuses your brand on what’s real, resonant, and breakthrough. Northbound believes that the only way for a brand to thrive is to uncover that purpose, orient your organization around it, and use it to drive clear, confident decisions.

What we do
“Through research, insight, and incredible partnership, Northbound has been able to address thorny brand strategy questions, navigate naming architecture, and help us develop a shared purpose across a rapidly growing organization.”
Ada Agrait
General Manager, Cloud + Enterprise Services, Microsoft
Thought leadership

From the blog

February, 2023

How to bring your brand purpose to life with objectives-based messaging


In the last 5-8 years a new, modern brand metric has emerged. It’s that of “good for the world” and it covers such things as social justice impact, climate sustainability, and the general goodness a brand can bring to culture or society at large. We generally summarize this as "brand …

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Our clients

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