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Building purpose-driven brands

A spotlight on brand purpose clears away the inessential and focuses your brand on what’s real, resonant, and breakthrough. Northbound believes that the only way for a brand to thrive is to uncover that purpose, orient your organization around it, and use it to drive clear, confident decisions.

What we do
“Through research, insight, and incredible partnership, Northbound has been able to address thorny brand strategy questions, navigate naming architecture, and help us develop a shared purpose across a rapidly growing organization.”
Ada Agrait
General Manager, Cloud + Enterprise Services, Microsoft
Thought leadership

From the blog

November, 2022
Eric Jackson

What does your name say about you?

 

Have you ever looked up what your own name means? If not, give it a look. It's an interesting exercise to see the literal meaning behind your name and reflect on what it says about you. Maybe it says something deep and dramatic, like "gift of God" (Theodore, Dorothy). Maybe it just says "olive" (Oli…

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Our clients

Our clients are our strongest champions