Building purpose-driven brands
A spotlight on brand purpose clears away the inessential and focuses your brand on what’s real, resonant, and breakthrough. Northbound believes that the only way for a brand to thrive is to uncover that purpose, orient your organization around it, and use it to drive clear, confident decisions.
What we do“Through research, insight, and incredible partnership, Northbound has been able to address thorny brand strategy questions, navigate naming architecture, and help us develop a shared purpose across a rapidly growing organization.”
Thought leadership
From the blog
January, 2023
Samantha Temple Neukom
How to design naming research for the real world
Naming research can be a hot topic for clients who want to know that their name is going to say or do all the things they want and need it to do. However, âtestingâ or âvalidatingâ names is tricky and should be done with great caution and care.…
Our clients
Our clients are our strongest champions
- Ableton
- Aegis Living
- Amazon
- AT&T/Netgear
- Classmates
- Cray
- Delta Dental of Washington
- Dictonary.com
- DiscoverReady
- DoubleDown Interactive
- eBay
- Genie Industries
- HomeStreet Bank
- Hunt A Killer
- Impinj
- INRIX
- Ivanhoe Cambridge
- Junior Achievement of Washington
- K2
- KPMG
- LiquidPlanner
- Martin Selig Real Estate
- Microsoft
- Nintex
- Optum
- PayScale
- People Connect
- Safeco
- Seattle Repertory Theatre
- Space Needle
- Sysomos
- The Nature Conservancy
- The Sound Hotel, Hilton Tapestry
- T-Mobile
- Wizards of the Coast
- XFL