About

We put brand at the heart of business

When you put brand at the heart of your organization, clarity pulses through everything you say, make, and do.

That's Brand Integrity.

It increases efficiency and drives high performance company-wide, exponentially multiplying value.

At Northbound we're a team of brand strategists and creatives connecting why you do what you do with how you show up in the world.

We help to power products, inspire employees, and build lasting customer relevance through brand.

How we do it

A proudly independent brand consultancy

We believe the best outcomes come from a combination of a shared vision, divergent thinking, and empowered individuals.

Being woman-owned does more than just check a box at Northbound. It fosters new ways of working within teams and with clients, allowing us to deliver breakthrough ideas.

Let’s go further, we’re Northbound together

We were founded in 2012 in Seattle. We now have teams in Seattle, San Francisco, Los Angeles, and Chicago.

We work with global clients ranging from Amazon and Microsoft to ZACH Theatre and Wizards of the Coast, and from Arkansas to Zurich.

Our clients speak for themselves

Through research, insight, and incredible partnership, Northbound has been able to address thorny brand strategy questions, navigate naming architecture, and help us develop a shared purpose across a rapidly growing organization.

Ada Agrait

former General Manager, Cloud + Enterprise Services, Microsoft

Samantha Temple Neukom

Company Executive Officer

Mitchell Kirkam-Cooper

Group Marketing Director

Laurie Rosenbaum

Group Account Director

Dan Cabacungan

Group Strategy Director

Natalie Balthrop

Strategy Director

Julie Lee

Account Director

Eric Jackson

Naming Director

David Bates

Creative Director

We live our values

Come join us

We are an outcomes-driven team, obsessed with creating brands that move people and power business. We are committed to new ways of bringing diverse talent to our community.

We offer a benefits package that includes:

Full parental leave for all people.
The highest match possible for 401k and profit sharing.
Full medical/dental/vision for employees.

General application

Think you’d be a perfect fit for our team? Reach out and tell us why.

Want to become more relevant?

Contact our brand experts