Privacy Notice
Last Revised: January 8, 2024
1. Introduction
This Privacy Notice describes how we collect, use, share, and protect the personal information you share with us through our Website; or when you otherwise contact us and what rights and options you may have related to the same.
2. Privacy Notice Changes
We may modify this Privacy Notice from time to time to comply with our legal requirements and to account for changes to our services and/or Website. The Last Revised date on the top left of the Privacy Notice will identify the date it was last updated.
3. Purpose for Processing
In order to meet our contractual obligations under the Agreement with you, we have a legitimate business interest and legal basis to collect, process and share your personal information as set forth herein.
4. Personal Information and Categories of Personal Information That We May Collect
Personal information is generally considered to be information that identifies, relates to, describes, is capable of being associated with, or could reasonably be directly or indirectly linked to an individual and/or household. Depending on your jurisdiction, personal information may be called “personal data”; therefore, for purposes of this Privacy Notice personal data shall be considered personal information and have the meaning established by applicable law. We may collect the following categories of personal information from you (in the last 12 months):
a. Personal Identifiers/Contact Information. Information such as name, postal address, e-mail address, company name, and telephone number.
b. Device attributes. Information such as the operating system, hardware and software versions, battery level, signal strength, available storage space, browser type, app and file names, device IDs, and other unique device identifiers.
c. Network Information. Information about the network used when you access and use the applicable Website.
5. Sources of Personal Information
Sources of personal information are as follows:
a. When You contact us or use our Website. We receive your personal information when you contact us and/or share User Content
b. Network Data. We also collect your IP address when you access and use our Website. We may use your IP address in order to authenticate a user and/or to prevent fraudulent activity.
c. Device Information. We collect information from and about the computers, mobile devices, and other web-connected devices that you use in connection with our Website.
d. Social Media Platforms. If you access our Website through a Facebook, Instagram, Twitter, or other similar service (“Social Media Platform”), we may have access to the profile information associated with your Social MediaPlatform account. We may also be able to access information contained in cookies placed on the device used to access and use the applicable Social Media Platform. “Cookies” are text-only pieces of information that a website transfers to an individual’s hard drive or other website-browsing equipment for record-keeping purposes. Cookies allow our Website to remember important information that will make your use of the same more convenient.
6. How Do We Use Your Personal Information?
We use personal information as follows:
a. To make our Website available to you and to provide you with customer support and to respond to your inquiries.
b. To create, develop, operate, deliver, and improve our Website.
c. To protect our Website and to enforce our rights under the Agreement (specifically for anti-fraud purposes and to prevent illegal or unauthorized activity).
d. To verify your identity and/or to authenticate individual.
e. For internal purposes such as auditing, data analysis, and research.
f. To generate aggregated data which is created after removing personal information that identifies you. We may combine that information with information we collect from other users to improve the quality and value of our website.
e. To keep you informed about our services and to provide you with other news that you may find interesting.
7. How Do We Share Your Personal Information?
a. Service Providers. We share your personal information with vendors who assist us with: (i) making our website available to you, (ii) providing you with customer support; (iii) fulfilling your Product orders; and (iv) fulfilling your requests (“ServiceProviders”). Service Providers are only permitted to use your personal information in a manner consistent with this Privacy Notice.
b. Legal Compliance. We cooperate with government and law enforcement officials and private parties to enforce and comply with applicable law. We may disclose your personal information to government or law enforcement officials or private parties in response to lawful requests when we believe disclosure or sharing is necessary to comply with any legal obligation, enforce the Agreement, respond to claims and legal process, protect our property and rights or a third party, protect the safety of the public or any person, or prevent or stop any illegal, unethical, or legally actionable activity.
c. Legitimate Business Purposes. We may also disclose your personal information as necessary to support our legitimate business interests as reasonably determined by us.
8. International Users
a. Overview. We are located in Seattle, Washington, U.S.A. Please note that our Website are directed towards users who reside in the United States. The Personal data you provide directly to us is processed in the United States. Data protection laws in the United States are likely different from those of your home country. When you submit your personal data to us, you acknowledge that your personal data will be processed in the United States of America in accordance with this Privacy Notice. If we transfer personal data from the European Economic Area, Switzerland, or the UnitedKingdom or as part of an onward transfer to one of our Service Providers, we will transfer the personal data to parties that provide appropriate safeguards for your personal data using an approved and valid personal data transfer mechanism, such as the European Union’s Standard Contractual Clauses or theUnited Kingdom’s International Data Transfer Agreement.
b. Data subject rights. Pursuant to the applicable data protection legislation, you have the following data subject rights:
i. the right to access the personal data that we maintain about you;
ii. the right to require us to correct your personal data;
iii. the right to the erasure of your personal data;
iv. the right to request that we stop processing your personal data;
v. the right to not provide or to withdraw your consent at any time;
vi. the right to suspend the processing of your personal data;
vii. the right to transfer your personal data to yourself or to a third party; and
viii. the right to not be subject to decisions based solely on automated decision making.
To exercise your rights please contact us at info@northboundbrand.com.
9. Cookies and Behavioral Advertising
a. Cookies. We and our Service Providers may use Cookies or other tracking technologies, such as pixel tags and web beacons. These are used in order to store content information and preferences, analyze trends, and administer and maintain our Website. We may receive reports based on the use of these technologies from these companies on an individual or aggregated basis. We may use Cookies to remember user settings for authentication. You can control the use of Cookies at the individual browser level. If you reject Cookies, you may still access and use our Website, but your ability to use some features may be fundamentally diminished. These technologies help us better understand user behavior. We treat information collected by Cookies and other technologies as non-personal information. However, to the extent that IP addresses or similar identifiers are considered personal information by local law, we accordingly treat these identifiers as personal information.
b. BehavioralAdvertising. We may participate in third-party behavioral advertising. This means that a third party may use technology to collect information about your use of any of our Website so that other parties can provide advertising about products and services tailored to your interests. If you do not want third parties to collect and use your information in this manner you may opt-out at the Digital Advertising Alliance in the United States, the Digital Advertising Alliance of Canada in Canada, or the European Digital Advertising Alliance in Europe.
10. Information Security and Confidentiality
No method of transmission over the Internet or method of electronic storage is 100% secure. Although we comply with our legal obligations with respect to the security of personal information, we cannot guarantee its absolute security. We use (and require our Service Providers to maintain) generally accepted standards of organizational, administrative, physical, procedural, and technological measures designed to protect your personal information from improper loss or misuse, and unauthorized access, disclosure, alteration, and/or destruction during processing.
11. Contacting Us
Please contact us info@northboundbrand.com.
