Our thought leadership

We do a lot of naming. About a third of our business comes from it, and we have a real passion for both the creative and the process of landing a name within an organization. There’s no ONE thing that makes a name great. Great names can come from all over the naming spectrum, some of the subtletie…

Modern brand principle: Cutting through with voice

“People will forget what you said, people will forget what you did, but they will never forget how you made them feel.” – Maya Angelou

Voice is one of those things that you know when you hear it. It’s easy to tune …

Modern brand principle: Listen hard, then take action The old adage that the customer is always right is a farce. They aren’t always right. Sometimes they don’t know what they need or wis…

Modern Brand Principle #1: Have a Purpose The one way to know if you’re a modern brand is to see how easily you and your employees can identify the purpose of your brand, meaning having a reason for b…

The 2018 Cannes Lions International Festival of Creativity has officially come to a close. As always, there was a star-studded cast of characters and the crème de la crème of the industry. However, something was a tad different this year – someone was missing. Publicis, one of the largest conglo…