Crafting a better customer journey

How can your brand resonate with diverse audiences while speaking with one voice?

By focusing on the problems you can solve together.

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Services

Customer journey mapping
Qualitative research
Messaging
Content development

Opportunity

As a Fortune 200 business known for hardware and infrastructure, Hewlett Packard Enterprise (HPE) had expanded their capabilities in AI through acquisitions. But awareness and brand hadn’t kept up. To position themselves effectively as AI partners, HPE needed an integrated way to reach out to their expanded customer base and more diverse stakeholders. And they needed to get everyone at HPE on the same page.

Solution

Many customer journeys—one map became our approach to rethinking the adoption journey to zero in on how HPE helps people solve real problems. We pinpointed customer challenges through primary research and built out a multilayered map that unifies audience insights, touchpoints, and messages.

Result

HPE sales and marketing teams now have a shared vision and a single map that identifies what different audiences care about at each stage of the process, providing a consistent model for building customer relationships around solving problems together.