Stepping up from technology innovator to category leader

How do you make your brand resonate when people see your tech as yesterday’s big thing?

By giving them Boundless IoT.

‍

Services

Brand architecture
Brand strategy
Messaging
Naming
Design
Logo consultation

Opportunity

Impinj is the global pioneer in RFID technology. The company struggled with relating how RFID delivers outcomes customers want to achieve, resulting in poor understanding and low demand.

‍

Solution

Impinj connects more things to the cloud than Apple, meaning they had a credible claim as a leader in the Internet of Things (IoT). Northbound reframed their category from RFID to Boundless IoT, and, in doing so, zeroed in on what customers care about.

Result

We helped Impinj articulate a POV that enables them to resonate with a new audience, and that converted their brand equity as innovators into leadership in IoT.