Brand Assessment Whitepaper

Distinctive brand assets are one of the three ways that brand creates business value. These assets are the unique elements of expression that drive brand recognition and create memorability. Your brand assets have to reflect your brand strategy to create long-lasting impact and sustainable value.

In our latest whitepaper, we explain how distinctive assets like your logo, tagline, and design system can boost memorability and drive growth. We’ve included a free Brand Assessment Worksheet to conduct an analysis of your own brand assets. It will help you determine how well your brand's visual and verbal expressions align with your strategy. Download the Brand Assessment Whitepaper to learn how to attain maximum business value from your brand.

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.