Northbound celebrated outstanding achievements at the Transform Awards North America 2023, held at the iconic Edison Ballroom in New York City. Celebrating the transformative power of rebranding and brand development, the event showcased the best work from across the industry.
Northbound proudly walked away with three prestigious awards, including:
- GOLD WINNER for Best Naming Strategy for the new name "Oleria," highlighting our commitment to innovative and strategic brand development.
- GOLD WINNER for Best Visual Identity from the Lifestyle and Wellbeing Sector for our work with Dawn House, demonstrating our expertise in creating impactful visual identities that resonate with target audiences.
- BRONZE WINNER for Best Strategic or Creative Development of a New Brand, also for Dawn House, recognizing our comprehensive approach to brand strategy and creative development.
The Transform Awards is the only awards program in North America dedicated to celebrating the significance of rebranding and brand development. This year's event was judged by an esteemed panel of experts from notable organizations, including Morgan Stanley, Major League Soccer, and Audible.
About Northbound
Northbound is an independent, woman-owned brand consultancy with an outcomes-driven team of world-class practitioners obsessed with creating brands at the heart of business, teams, and customer experiences. Northbound’s expertise spans customer insights, strategy, naming, messaging, creative identity, and design. Our clients range from the world’s largest brands to exciting start-ups across industries including tech, packaged goods, non-profit, financial services, and healthcare.
About the Transform Awards North America
The Transform Awards is the premier awards program celebrating excellence in rebranding and brand strategy across North America. It recognizes the best in creative, strategic, and innovative brand work, awarding agencies and in-house teams for their contribution to brand transformation.
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