New York, NY, October 3, 2024 — Northbound, a leading brand strategy and brand expression consultancy, is proud to announce that it has been awarded the Gold Medal for Best Naming Strategy (naming system) at the prestigious 10th annual Transform Awards North America 2024. The awards ceremony, held at the Edison Ballroom in New York City, celebrated the most innovative and impactful work in rebranding and brand development across the continent.
This accolade recognizes Northbound’s collaboration with Cisco, showcasing the agency’s excellence in crafting a comprehensive and effective naming system that reflects the forward-thinking approach of the global technology leader. Northbound’s award-winning work stood out among entries from the continent’s top brands and creative teams, affirming its position as a leader in the naming and branding industry.
The Transform Awards is the only awards program in North America dedicated to recognizing the transformative power of brand strategy and development, spotlighting the best projects in the field. This year’s event brought together branding experts and industry leaders to celebrate creativity, innovation, and excellence in rebranding.
“We are thrilled to receive this honor alongside our client Cisco,” said Samantha Temple Neukom, Co-found and CEO at Northbound. “Our team is dedicated to creating brand solutions that resonate on a global scale, and this recognition is a testament to our expertise and commitment to driving brand impact through strategic naming.”
For more information on Northbound’s services and award-winning work, please visit www.northboundbrand.com. And for a complete list of this year’s Transform Awards winners, see https://www.transformmagazine.net/awards/north-america/the-winners/.
About Northbound
Northbound is an independent, woman-owned brand consultancy with an outcomes-driven team of world-class practitioners obsessed with creating brands at the heart of business, teams, and customer experiences. Northbound’s expertise spans customer insights, strategy, naming, messaging, creative identity, and design. Our clients range from the world’s largest brands to exciting start-ups across industries including tech, packaged goods, non-profit, financial services, and healthcare.
About the Transform Awards North America
The Transform Awards is the premier awards program celebrating excellence in rebranding and brand strategy across North America. It recognizes the best in creative, strategic, and innovative brand work, awarding agencies and in-house teams for their contribution to brand transformation.
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