Using brand purpose as a multiplier to business performance

Can brand purpose really increase the value of your business? Yes.

We’re sharing data and insights on how purpose can be a multiplier for the value of your business. We explain what brand purpose is and how making purpose something you DO can more than double the value of your business. Purpose + follow through = Brand Integrity, and it’s the key to making brand work harder for your business.

Download this deck to learn how some of today’s top brands use purpose to achieve higher perceived value and business success. And we’ve included Northbound’s Brand Integrity mapping tool to evaluate your own business to ensure your purpose is pervasive, consistent, and genuinely integrated into all aspects of your business in a way that can bring a multiple return.

‍

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.