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Naming

The name of your company, product, or feature is one of the most enduring brand decisions you can make. Logos change. Campaigns change. Messaging and copy change. A name is one of the most lasting elements of your brand.

Award-winning naming experts
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Our decades of naming expertise spans industries and business sizes, producing award-winning naming. Whether for startups or enterprises, our names:

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· Align with business goals

· Deliver on brand strategy objectives

· Are distinct, resonant, and purposeful

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We create names within large portfolios and as standalone company or brand names.

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We know how to land a great name

Our team has honed our strategic naming methodology to prioritize creating business value. We help you navigate the unique intricacies of naming, from naming strategy, to creative generation,to decision-making. We know how to work with teams to land the best name possible, while garnering team alignment.

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Every kind of naming service

Sometimes you need a trademarked name that stands out. Or you may need descriptive names that clarify a complex portfolio. Northbound offers naming services that address myriad naming needs:

· Company brand naming and renaming

· Product and feature naming

· Portfolio / descriptive naming systems

· Naming strategy

· Naming research

· Preliminary trademark screening

· Linguistic & cultural evaluations

· Naming guidelines & playbooks

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Ready to begin your naming journey?
Contact us

We create brands across industries

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Financial services

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B2B

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Tech

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Entertainment & hospitality

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Consumer

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Start-ups

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Healthcare

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Not-for-profit

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Real estate

Our visual identity and user experience frameworks proved beneficial in aligning the engineering organization and generating excitement among customers, employees, and investors, fostering a multi-stakeholder framework for our brand.
Jim Alkove
Co-founder and CEO, Oleria
Want to strengthen your advantage in
every experience?
Contact our brand experts