Kam Yen Jan
Tradition for today
Kam Yen Jan, the leading Chinese sausage brand, needed to stay relevant as its traditional immigrant audiences continued to age. Northbound helped Kam Yen Jan refresh its strategy and logo in a way that would leverage its leadership and history to connect with both its current audience as well as draw in new, younger audiences.
What we did
Positioning
Narrative Messaging
Day of Possibility
Qualitative Research
Design
Toosum
Creating global goodness
Toosum’s founding CEO brought significant experience importing and exporting consumer packaged goods. Yet in a crowded consumer category filled with me-too’s – how would Toosum cut a new path?
What we did
Vision Setting
Positioning Narrative
Messaging Design
INRIX
Navigating beyond traffic & data
INRIX stood for traffic data, yet delivered so much more. In a global conversation about Big Data and IOT how does a 15-year-old brand find its voice to expand customer perceptions and fuel growth?
What we did
Custom Research: Qualitative, quantitative
Positioning, Narrative, messaging
Brand architecture, Naming strategy
Design, Guidelines
Microsoft
Establishing a process & strategy
In a business group that represents the future of Microsoft business, innovation abounds and the engine of progress is fast moving with products launching quickly. How do you balance the excitement of releasing a new product while consistently landing the right strategy overall for one of the largest and most important brands in the world?
What we did
Brand architecture + Portfolio strategy
Naming strategy
Naming creative
Naming guidelines
T-Mobile
The moment of truth to guide the experience
How do you continue to bolster a rocket-fueled brand and deepen its consumer-commitment into operational delivery and customer retail experience?
What we did
Qualitative research
Positioning
Customer journey mapping
Customer experience innovation
Stewardship Partners
Igniting a movement
This exciting initiative brought together dozens of individuals and points of view to share a single vision for protecting Puget Sound. How do you start a movement that ignites an entire city, aligns a large constituency and does so in a way that creates excitement and a roadmap for other cities to follow?
What we did
Day of Possibility workshop
“Big Idea” concepting and creative execution
Logo and visual identity to bring the new campaign to life
Our Services
Our Brand Compass helps identify your brand purpose in a way that’s relevant, differentiating, and credible. The result emotionally connects with employees and customers, drives business results, and forms the backbone of how everyone in your organization learns to live your brand.
Discovery & Insights
- Brand Measurement and Tracking
- Qualitative and Quantitative Research
- Market Sizing and Audience Segmentation
- Audience Profiling and Persona Development
- Day of Possibility
- Customer Journey Mapping
- Moderating and Workshop Facilitation
Brand Strategy
- Brand Compass
- Brand Positioning
- Brand and Product Architecture
- Brand Voice
- Corporate and Product Naming
- Portfolio Management
- Nomenclature Systems
- Content Strategy
Brand Activation
- Brand Identity Design
- Innovation Labs
- Internal Branding
- Interactive Design and Development
- Sales & Marketing Collateral
- Experience Design
- Campaign Design
- Event Marketing
- Brand Guidelines