Our Brand Compass helps identify your brand purpose in a way that’s relevant, differentiating, and credible. The result emotionally connects with employees and customers, drives business results, and forms the backbone of how everyone in your organization learns to live your brand.
Discovery & Insights
We get curious about your organization, looking at your situation from an outsider perspective. We ask questions, test hypotheses, listen, learn and make unexpected connections that help identify what motivates your audience and what sets you apart from the rest. These insights lay the groundwork for a resonant, differentiated and ownable brand.
When you’re building a brand, the best way to start is from a watertight blueprint. Our approach to brand strategy combines time-tested principles re-imagined for the way successful modern brands work today. We help you articulate the ideas that help your brand come alive and align your organization to recognize them as your true north star. It’s also a total blast.
Brilliant brand strategy can serve as the spark for an extraordinary ongoing conversation with your customers. We’re experts in how to guide that conversation on your terms, inspiring your employees and partners, focusing your efforts on what truly matters, and bringing your brand to life at every level of your organization. Our strategies are designed to be active.
“Northbound’s team is truly outstanding for naming and brand strategy. I was impressed with their creativity, speed, and agility to get up to speed on technically-complex products and services.”
Ada Agrait General Manager, Marketing, Cloud + Enterprise, Microsoft
“Sometimes branding work can be a little esoteric. But Northbound understands how to develop a strategy that works, that doesn't just end up on a shelf.”
Angie Snyder CMO, Aegis Living
“Really awesome – beyond our expectations. Northbound has just surfed on top of the wave of our details, discussions, and direction – hanging ten and dancing on the board. Totally rad!”
Gayle Meyer Director of Marketing, Impinj
“We needed help discovering the voice and personality of The Sound Hotel. We also needed logos and design expressions, but the main thing was finding a vibe that could set us apart. Northbound did an amazing job.”
Carol Lobaito VP Sales & Marketing, The Hotel Group
“We chose to partner with Northbound because of their experience with our brand and business, and their strategic approach to understanding the needs of our sales partners and their end customers. Our work with Northbound has armed us for success.”
Per Nyberg VP Market Development, Artificial Intelligence and Cloud, Cray Inc.
“Northbound helped us focus in the face of an ever-shifting landscape. Their strategy and creative skills were critical to creating a new language to tell our story.”
Steve Banfield CMO, INRIX
If you’d like to learn more, give us a call or send us an email.
Discovery & Insights
Brand Strategy
Brand Activation