The Essential Brand Messaging Playbook

An effective brand messaging goes well beyond a list of benefits and reasons to believe. Download the PDF to learn the 5 steps you can take right now to create messaging that resonates with your audience, differentiates your brand from alternatives, and connects measurably with your business goals.

5 Steps to Effective Brand Messaging:

1. Define your context
2. Establish your goals ladder
3. Apply the Orange test
4. Establish your brand ladder
5. Connect your two ladders

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By knowing your market and identifying the desired perceptions you want to land you can craft a story that is more compelling and memorable than a bulleted list of benefits.

Download the PDF to discover how you can make your brand messaging work harder for your business by crafting messaging that transforms how your brand is seen and remembered. And for more, download our Messaging That Works Whitepaper.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.