Northbound: Pushing the boundaries of brand

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Pushing the boundaries of brand

Types of names: linguistic

The pitfalls of naming and how to avoid them

How to create a brand strategy that makes sense

Tech branding through the ages: naming

Types of names: creative

Tech branding through the ages: design

Using brand purpose as a multiplier to business performance

5 name types everyone should know

Types of names: structural

Choosing the right name: emotional vs. logical approaches

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